Trump launches a new business venture during his campaign: $100,000 watches

He has sold Bibles, sneakers, photo books and cryptocurrency during his third campaign for president. Now, Donald Trump is launching a new business venture: diamond-encrusted watches. The Republican presidential candidate unveiled the “Official Trump Watch Collection” on Thursday. The most expensive costs $100,000. Another “Fight Fight Fight” model is listed at $499. Trump has hawked a series of branded products since he launched his 2024 campaign, following his long tradition of melding his political and business interests. A spokesperson for the Trump campaign referred questions about the licensing deal to the Trump Organization, which did not immediately return a message seeking comment. TheBestWatchesonEarth LLC also did not immediately respond to an inquiry on the deal.