Khelo India

Khelo India: National Programme for Development of Sports, branded as Khelo India, aims at improving India's sports culture at the grass-root level through organized talent identification, structured sporting competitions and infrastructure development. It is a Government of India programme launched in 2017-18 under the tenure Prime Minister Narendra Modi and Sports Ministers Vijay Goel and Rajyavardhan Singh Rathore. There has also been an emphasis on including traditional Indian games in Khelo India events in order to revive their popularity.