Big Baller Brand

Big Baller Brand (BBB) is an American company that designs, manufactures, and sells clothing and shoes. Launched in 2016 by Alan Foster and LaVar Ball, it has most notably produced signature shoes for the Ball brothers—basketball players Lonzo Ball, LaMelo Ball, and LiAngelo Ball. Big Baller Brand has additionally been involved in the creation of the Junior Basketball Association (JBA), which it fully funded, and both the Big Baller Brand Challenge Games and Big Baller Brand International Tournament, which were a series of Lithuanian exhibition games hosted by BC Vytautas.