Peacock TV, LLC, doing business as Peacock, is an American over-the-top subscription streaming service owned and operated by Comcast through its entertainment division NBCUniversal. The service launched on July 15, 2020, and was named after the NBC logo. Peacock primarily features shows and film content from NBCUniversal brands and other third-party content providers, including television series, films, news, and sports programming. Peacock initially debuted in free, "Premium", and "Premium Plus" plans, with the free version offering a limited selection of content, and Premium Plus offering ad-free video on-demand content and streaming of NBC affiliates; since January 2023, the free tier is no longer available as an option to new customers unless their subscription lapses. As of January 2025, Peacock had 36 million paid subscribers. After an agreement with Meta Platforms in 2023, Peacock is included in Meta Quest VR headsets.