Joe Wicks (coach)

Joseph Trevor Wicks, also known as The Body Coach, is a British fitness coach, TV presenter, social media personality and author. His fitness method uses High Intensity Interval Training (HIIT) workouts. Starting off by posting 15-second recipe videos on social media, Wicks grew his brand to become one of the most followed fitness accounts on Instagram and YouTube. His first published cookbook Lean in 15: 15-minute meals was a best-seller in 2015, having sold over 900,000 copies. He has created a "90 Day Plan" with workouts and meals with portions tailored to the individual. Wicks was awarded a Guinness World Record for "most viewers for a fitness workout live stream on YouTube", after achieving over 950,000 viewers on Tuesday 24 March 2020 for his second live stream.