‘Because I’m worth it’: Why L'Oréal boss is afraid slogan will last another 50 years
L'Oréal’s Global Brand President tells the story behind their iconic slogan and why she wishes she could decommission it.
euronews (in English)
L'Oréal S.A. is a French multinational personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris. As of 2018, it was the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.
L'Oréal’s Global Brand President tells the story behind their iconic slogan and why she wishes she could decommission it.
Rebecca Dowdeswell says L'Oréal's objection to a trademark application has cost her two years and £30,000.