When TikTok's underconsumption trend meets festive excess
'Underconsumption core' encourages users to buy less and make the most of what they have.
BBC News
Underconsumption is a theory in economics that recessions and stagnation arise from an inadequate consumer demand, relative to the amount produced. In other words, there is a problem of overproduction and overinvestment during a demand crisis. The theory formed the basis for the development of Keynesian economics and the theory of aggregate demand after the 1930s.
'Underconsumption core' encourages users to buy less and make the most of what they have.