Social media are interactive technologies that facilitate the creation, sharing and aggregation of content amongst virtual communities and networks. Common features include:
- Online platforms that enable users to create and share content and participate in social networking.
- User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions.
- Service-specific profiles that are designed and maintained by the social media organization.
- Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups.
