H&M to use digital clones of models in ads and social media
Some fear the move could mean less work for models, photographers and make-up artists.
BBC News
H&M
Swedish multinational clothing retail company
H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational fashion retailer headquartered in Stockholm. Known for its fast fashion business model, H&M sells clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and employing over 100,000 people worldwide.
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