Breaking: Jaguar to become all-electric brand from 2025
Every Jaguar and Land Rover model to receive fully electric variant by 2030, with separate EV platforms for each brand
Jaguar will become an electric-only brand from 2025 onwards, as part of a bold new ‘Reimagine’ strategy designed to revive the fortunes of Jaguar Land Rover.
New CEO Thierry Bollore has set a target for the British firm, owned by the Indian Tata Motors group, to become a net zero carbon business by 2039, including a major shift to electrification.
All Jaguar and Land Rover models will be offered with a pure electric version by the end of the decade, with Jaguar becoming an electric-only luxury brand from 2025 onwards. Meanwhile, Land Rover will launch six pure electric vehicles, with EV variants of five
Land Rover will launch six pure electric vehicle variants within the next five years, with the first all-electric Land Rover due in 2024.
To support the electric transition JLR will use three architectures: two dedicated to Land Rover and a new pure-BEV platform that will be exclusive to Jaguar, details of which will follow at a later data.
Future Land Rover models will be built on the Modular Longitudinal Architecture, which allows for combustion engine and EV models, and the “electric-biased” Electric Modular Architecture (EMA), which can also “support advanced electrified” combustion engines.
The firm says that it has no plans to close any of its “core manufacturing facilities”, and will retain “our plant and assembly facilities in the home UK market and around the world.”
Jaguar Land Rover has said that it will not discontinue any current products and does "not plan to stop production” of any existing models.
By the end of the decade the firm is aiming for 100% of Jaguar sales to be fully electric, along with 60% of Land Rover sales. Bollore also said the firm has committed to phasing out diesel powertrains by 2026, and is making a heavy investment in hydrogen fuel cell technology, with the firm’s first hydrogen tech mules due to be running on public roads by the end of the year.
Full story to follow.
*READ MORE*
*Jaguar Land Rover sales fall by a quarter in 2020 due to pandemic*
***Jaguar Land Rover pandemic recovery hit by limited saloon demand*
*Dear Thierry: Our advice for Jaguar Land Rover's new CEO*