Automotive Marketing & Communications Awards 2022 shortlist announced
53 companies are shortlisted for inaugural awards, designed to recognise in-house teams and supporting agencies
Autocar Business has announced the shortlist for its inaugural Automotive Marketing & Communications Awards, with a total of 53 companies in the running for a win across 16 different categories.
Despite all the turbulence of the last couple of years, the strong entry list demonstrated the continuing creativity of the industry. Open to a range of companies and agencies, from digital marketing operators to software and data intelligence specialists, the awards recognise achievement across a range of categories.
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Each entry was reviewed by a panel of judges: Jack Carter (automotive brand partnerships lead from UK, TikTok), Michelle Davis (automotive lead at LinkedIn), John Gardiner (executive director, communications, Ford of Britain & Ireland, and corporate communications, Ford of Europe), Mark Harrison (managing director, Praga Cars Ltd), David Parkinson (CEO and MD, Brave & Heart), Michelle Roberts (marketing director at BMW UK) and Hamel Soni (senior industry heads, automotive at Google). The judges were chaired by industry expert Gabi Whitfield and awarded points on three main criteria, ranking the strength of the idea or programme, how well it was executed and delivered as well as its overall results.
The awards ceremony itself will be hosted as a virtual event: register here
The full list of shortlisted nominations is below.
*“Making A Difference” societal campaign of the year:*
Gemma Ginsberg | from Ford Motor Company & Ogilvy UK for ‘NHS Ford Vaccine Van’Ellen Broomé | from Polestar for ‘#NoWasteofSpace’ Jonathan Walls from Jaguar Land Rover UK for ‘RED CROSS UK COVD RESPONSE from LAND ROVER’Matthew Reed | from Bentley Motors for ‘Bentley Motors Unifying Spur campaign’Justin Moll | from LKQ Euro Car Parts for ‘Talk. Listen.’Victoria Healy | from Jardine Motors Group for ‘#WeAreJMG’
*Best Online/eCommerce Experience:*
Ben Gardiner | from ZeroLight for ‘ZeroLight’s pioneering virtual launch of the Lucid Air’Josh Rudofsky | from Mazda UK for ‘Optimising online conversion for Mazda UK’Nathan Lane | from Drivvn for ‘Digital transformation of automotive retail’Neil Allison | from Aston Martin Lagonda for ‘Aston Martin Configurator 2021’
*Best Use of Data:*
Ricky Wallace | from Zone for ‘BMW Group Virtual Retention Manager from Enabling Retailers to provide targeted aftersales messages at the right time’Lauren Allery | from London North Eastern Railway for ‘Celebrating International Women's Day 2021’Laura Goldup | from Aston Barclay ‘Aston Barclay Desirability Index’Jonathan Walls | from Spark 44 for ‘LIFE AT 45 DEGREES – NEW LAND ROVER DEFENDER’Molly Prout | from Marketing Delivery for ‘Marketing Delivery and Vindis – recapturing lost leads and data’Will Banister | from Merkle UK for ‘Enhanced CRM through The Customer Engagement Platform (CEP)’
*Best Use of Influencers:*
Jonathan Walls | from Jaguar Land Rover UK for ‘PROJECT DISCOVERY’Lucy Burman | from Praga Cars UK for ‘Praga Cars UK’s Guest Driver race programme featuring Jimmy Broadbent’
*Branded Content of the Year:*
Lauren Allery | from London North Eastern Railway for ‘In The Driver's Seat’Jonathan Walls | from Jaguar Land Rover UK for ‘NO TIME TO DIE – NEW LAND ROVER DEFENDER’Jonathan Walls | from Jaguar Land Rover for ‘NEW LAND ROVER DEFENDER – CAPABLE OF GREAT THINGS from THE DAILY ROUTINE’Sarah Pelling | from INEOS Automotive for ‘Building the Grenadier: The Unveiling of an Uncompromising 4X4’
*Communications Team of the Year:*
Aston Loveday | from Genesis Motor Group for ‘Genesis Motor Europe Communications Team’Lauren Allery | from London North Eastern Railway for ‘London North Eastern Railway Communications Team’Sarah Pelling | from INEOS Automotive and PFPR Communications for ‘INEOS Automotive Global PR Team’Henry Joyce | from Unlimited Group for ‘Unlimited Group (InfromHouse at Ford)’Lauren Hertzenberg | from Volkswagen UK, PHD UK (media), adam & eve/DDB (Creative), Talon (OOH), 72 Point (PR), DDB (Social), Fuse (Brand Partnership Agency) for ‘Volkwagen Leaders In Electric Mobility’Victoria Healy | from Jardine Motors Group for ‘Group Communication Team’
*Digital Marketing Campaign of the Year:*
Jonathan Walls | for Jaguar Land Rover UK for ‘LAND ROVER ‘OUTSPIRATION HUNT’: HELPING THE NATION TO TRACK DOWN REWARDS IN THE GREAT OUTDOORS’Molly Prout | for Marketing Delivery for 'Jaguar ‘We want your car’
*Event (Digital or Physical) of the Year:*
Robert Etheridge | from Ogilvy UK for ‘Fordswitch & Go Electric’Katie Stephens | from Noble Events for ‘Honda e Launch’Richard Forsyth | from Ignition for ‘Arkana World’Harry Compton | from Wasserman for ‘Big Days Out At Longleat with MINI Countryman’Samantha Trevenna | from Goose Live Events for ‘Bentley GT Speed Global Media Drive, Sicily 2021’
*PR Campaign of the Year:*
Robert Etheridge | from Ogilvy UK for ‘Fordswitch & Go Electric’Lauren Allery | from London North Eastern Railway and Tin Man Communications for ‘The Green Guide’Henry Bovey | from Performance Communications for ‘Abarth Virtual Reality (VR) Campaign’
*Product or Service Launch of the Year:*
Steve Long | from Gravity Global for ‘EGR RollTrac: Bring it On’Aston Loveday | from Performance Communications for ‘Genesis Motor Europe Launch Webinar’Marina Guirey | from April Six Mobility for ‘V8 from The Launch of an Icon’Stephanie Sharp | from ŠKODA for ‘ENYAQ iV Launch: Purrs electric, Grrs attitude’Henry Joyce from | TMW Unlimited for ‘BMW Real Time Test Drive’Bianca Freeman | from McCann Milton Keynes for ‘Lotus Emira’
*Retail/Dealer Marketing Campaign of the Year:*
Marina Guirey | from April Six Mobility for ‘The Unbelievable Truth’Henry Joyce | from TMW Unlimited for ‘Toyota and Lexus Retailer Covid Response’
*Small Budget Campaign of the Year:*
Matthew Sanger | from Loop for ‘Show Us Your Shed’Lauren Allery | from London North Eastern Railway for ‘Celebrating International Women's Day 2021’Mark Mclachlan | from WAA Chosen for ‘MotoFest Coventry 2021 – Hitting top gear in a pandemic year’
*Social Media Campaign of the Year:*
Steve Long | from Gravity Global for ‘EGR RollTrac: Bring it On’Devon Hooper | from ŠKODA UK for ‘ŠKODA ENYAQ iV: PU-RR & GR-RR (social)’Jessie Randhawa | from Jay Wing for 'Le Mans 2021'