Toyota Prius successor to be shown on 16 November
The fourth-generation Toyota Prius was pulled from sale in the UK earlier this year
Social media post by Japanese manufacturer hints at new car with ‘Hybrid Reborn’ slogan
Toyota will reveal a new hybrid model – understood to be a successor to the Prius – on Wednesday 16 November.
The car was previewed by an image posted to the firm’s Japanese social media accounts today, featuring the strapline “Hybrid Reborn” underneath a headlight. This indicates that the new model will use a different hybrid powertrain to today’s car, such as a plug-in hybrid system, or a motor-generator set-up (where a petrol engine generates electricity, while an electric motor drives the wheels) as used in the Nissan Qashqai e-Power.
The new car is likely to be based on Toyota’s existing TNGA platform, which underpins models as varied as the Toyota Yaris, the Toyota Corolla and the new Lexus RX.
11.16 Coming soon...https://t.co/kZMgpR4lqn pic.twitter.com/EQyvWMQEzO
— トヨタ自動車株式会社 (@TOYOTA_PR) November 9, 2022
The images reveal little else, although the front-end styling appears to be similar to that of the Chinese-market Toyota bZ3 electric saloon, which uses innovative ‘Blade’ batteries supplied by BYD.
Although Toyota traditionally places a high value on its established nameplates, having used the Corolla name since 1966, the new model might not be called ‘Prius’.
The outgoing Prius was pulled from sale in the UK earlier this year, with the Corolla line filling the electrified C-segment gap in the line-up.
The Prius has also been retired from the Japanese GT300 racing series, after a decade of contention. Hiroto Kaneso, boss of Apr Racing (which ran the Prius), told motorsport.com that its racer would not be replaced by a new Prius but by a different – secret – Toyota hybrid currently under development.
Despite recent reports that Toyota was accelerating its electrification efforts in response to the unexpectedly rapid uptake of EVs, hybrids will continue to play a key role in its strategy.
Speaking about electrification, Toyota Research Institute boss Gill Pratt told Autocar in July: “My wife and I bought a Tesla Model X, because we’re good friends with a chief engineer on that car. It’s an incredible car. But my wife used it to commute 30 miles a day, which meant 90% of the battery wasn’t being used most of the time. We were just dragging all this weight, all these raw materials, around.
“We all know that we’re in an era of limited battery supply. Well, couldn’t those battery cells have been used for a better purpose in eight PHEVs like the Toyota RAV4 Prime, where the battery capacity would have contributed to much more total emissions savings on almost every journey?”
And in December 2021, Toyota Europe product and marketing boss Andrea Carlucci told Autocar that “we still have a centre of gravity around the hybrid”.
“So, the Prius remains clearly iconic and stands for what we are: hybrid and a leader in electrification,” continued Carlucci.