Sink or swim: The peril of floating as an online media firm

The excitement surrounding Buzzfeed’s IPO was palpable. It had a loyal following of millennials, millions of investment, and a private-market value of around $1.7bn (£1.4bn). Last summer, Buzzfeed founder and CEO Jonah Peretti said the float was about “taking the next step in BuzzFeed’s evolution, bringing capital and additional experience to our business”. He said [...]