Forget Marvel: Meet the Barbie Universe, says Mattel boss Ynon Kreiz

Forget Marvel: Meet the Barbie Universe, says Mattel boss Ynon Kreiz

City A.M.

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Ynon Kreiz is the CEO of a $6bn company, responsible for some of the world’s most recognisable brands, and I’m pressing him on whether or not he has a favourite Barbie. “I wish I had one so I can give you a straight answer,” he says after the third time I ask him. “But I [...]

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