Crunch time: Cérélia forced to sell Jus-Rol after court dismisses appeal

French pastry maker Cérélia has been ordered to sell frozen pastry Jus-Rol after losing an appeal against the competition watchdog. US based food company General Mills, which owns Jus-Rol, announced in November 2021 that it agreed to sell its European dough businesses to Cérélia. With an annual turnover of €800m (£682m), Cérélia brands include Croustipate, [...]