Consumer goods giant Unilever is betting big on gaming to help it advertise to elusive younger audiences. The company, which owns a host of household name brands including Lynx and Dove, has poured money into its in-game advertising department over the past three years, tripling its spend since 2021. It now has a team of [...]
Full ArticleUnilever triples spend on video game ads to target younger audience
City A.M.
0 shares
1 views