Traveltok takes off: Why Hilton, Ryanair, Expedia and British Airways are flocking to Tiktok

It’s highly likely that someone you know has been to Montenegro, Albania or Slovenia in the past year. This is no coincidence. These destinations have soared in popularity after going viral on Tiktok’s “travel dupes” trend, where users seek out lesser-known or less-touristed alternatives to popular locations. Savvy travellers are swapping Paris for Bruges, London [...]