Fashion giant Chanel has ventured into sport sponsorship for the first time after agreeing to become the headline partner of The Boat Race. The annual Thames regatta between Oxford and Cambridge Universities will be known as The Chanel J12 Boat Race after the luxury brand, privately owned by Alain and Gerard Wertheimer, signed a long-term [...]
Full ArticleChanel dips oar into sport as Boat Race sponsor
City A.M.
0 shares
1 views
You might like
Related news coverage
Chanel dips oar into sport with Oxford-Cambridge boat race tie-up
Rowing contest to be renamed after fashion house’s designer watch in latest luxury move into sponsorship
FT.com