Legacy watch brand Rolex has today been announced as title sponsor of SailGP, with the Formula 1 of water now known as the Rolex SailGP Championship. The luxury brand joins the likes of Chanel (The Boat Race) in venturing into title sponsorship agreements in sport. The watchmaker has been associated with SailGP since 2019. The [...]
Full ArticleRolex becomes title sponsor of major sport league
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