Global polling giant Ipsos has confirmed it is considering a potential acquisition of TV ratings business Kantar Media in a deal that could be valued around £1bn. It comes as Ipsos goes up against a number of rival bids from private equity firms looking to expand into the market data sector, according to reports. Ipsos [...]
Full ArticlePolling giant Ipsos eyes up Kantar Media in potential £1bn deal
City A.M.
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