The secrets behind the Kylie Minogue wine brand’s meteoric success

When Kylie Minogue went to the ProWein industry fair in Düsseldorf, hospitality professionals were stunned to find her on the sales floor rather than in some backstage dressing room. Minogue was fitting in up to 18 meetings per day, sitting down with distributors to discuss deals for her Kylie Wine range. The relentlessness of her [...]