Nielsen says Christmas had more viewing on streaming services than any day ever

Christmas Day marked a milestone in media history, even if it's likely to be surpassed. The Nielsen company said it there was more viewing on streaming services that day than ever before. Netflix showed two NFL games on Christmas Day, with Beyonce performing at halftime of the Baltimore Ravens-Houston Texans contest. Roughly half of all viewing that day was on streaming services, the rest television networks, and it was the first day Nielsen had recorded more than 50 billion streaming minutes. The second most-streamed day came two weeks later, when Prime Video showed an NFL playoff game. Streaming has methodically increased its share of viewing compared to television networks over the past decade.