Spudway: Subway expands into jacket potatoes in bid to boost UK sales

City A.M.

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Subway has revamped its menu in the latest change to its marketing strategy as it looks to boost UK sales. The fast-food giant will trial a customisable jacket potato in 170 UK stores, citing the humble potato’s social media “renaissance” and “fame on social media”. Deniz Safa, Director of Innovation & Culinary at Subway EMEA, said [...]

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