Unilever acquires sustainable deodorant Wild

City A.M.

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Unilever has finally confirmed its acquisition of refillable deodorant brand Wild as it looks to build its presence in premium beauty and self care. The terms of the deal were not disclosed, but it is believed to value Wild at £230m. Wild, which was started in 2019 by business partners Charlie Bowes-Lyon and Freddy Ward, [...]

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