Three’s ‘best value’ ads probe cleared after Vodafone complaint

The Advertising Standards Authority (ASA) has ruled in favour of Three UK, rejecting Vodafone’s challenge that the mobile operator’s ads for its iPhone 16 Pro deal were misleading. Vodafone had argued that the telecom rival’s claim of offering ‘The UK’s best value unlimited iPhone deal’ could mislead consumers into thinking it was based on more [...]