United States: The Deep Dive: FTC Updates Endorsement Guides For Modern Marketing And Advertising - Global Advertising Lawyers Alliance (GALA)

United States: The Deep Dive: FTC Updates Endorsement Guides For Modern Marketing And Advertising - Global Advertising Lawyers Alliance (GALA)

Mondaq

Published

On June 29, the FTC announced new Endorsement Guides (Endorsement Guides) governing the use of endorsements and testimonials in advertising. The FTC last revised the Endorsement Guides in 2009.

Full Article