![United States: Guarding The Name Of The Game: The Role Of Lawyers In Safeguarding Athlete Trademarks - Sheppard Mullin Richter & Hampton](https://cdn.newsserve.net/ONPglobe256.png)
United States: Guarding The Name Of The Game: The Role Of Lawyers In Safeguarding Athlete Trademarks - Sheppard Mullin Richter & Hampton
In recent years, the surge in athlete trademarks has marked a strategic shift in how sports personalities approach their personal brands.
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