UK: International Retail Platforms – Geo-Personalisation, A Double-Edged Sword? - Katten Muchin Rosenman LLP

UK: International Retail Platforms – Geo-Personalisation, A Double-Edged Sword? - Katten Muchin Rosenman LLP

Mondaq

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In the age of global consumerism, international retail brands often have different websites and functionalities tailored to customers according to where they are located around the world.

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