Apple's iPhone sales during the holiday season slipped despite a highly anticipated AI rollout

Apple's iPhone sales during the holiday season slipped despite a highly anticipated AI rollout

SeattlePI.com

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Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to the trendsetting company’s effort to catch up to the rest of Big Tech in the race to bring artificial intelligence to the masses. The iPhone’s roughly 1% drop in revenue from the previous year’s October-December period wasn’t entirely unexpected, given the first software update enabling the device’s AI features didn’t arrive until just before Halloween, and the technology still isn’t available in many markets outside the U.S. Despite the iPhone's weakening sales, but Apple's recently slumping stock price still dipped in extended trading.

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