As Trump tariffs loom, Apple pledges more than $500bn in US investment, new Texas factory

Apple has today announced that it is committed to invest more than $500 billion in the United States over the next four years, including a new factory in Houston, Texas manufacturing servers that will power Apple Intelligence features through Private Cloud Compute.

The $500 billion headline figure is not all new, with much of what is promised in the announcement having been pledged before. The news is clearly aimed at satiating the Trump administration, with Apple perhaps hoping it will be enough to get tariff exemptions on its products.

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