Deepfake fraud calls target consumers’ cash

AI-generated voice impersonation scams are an increasing threat, with 31 percent of US consumers, 27 percent of Canadians, and 26 percent of UK consumers reporting encounters with deepfake fraud calls. A new report from Hiya, based on data from the company's Voice Intelligence Network and a January 2025 survey of 12,000 consumers across the US, Canada, the UK, Germany, France, and Spain, shows that more than 30 percent of those targeted fell victim, suffering significant financial losses. In the US, the average reported loss was $539, while UK victims faced the steepest losses at £1,479 ($1,867). Different regions face unique… [Continue Reading]