CoHort, assemble: How Colleen Hoover became the world’s biggest author

Colleen Hoover is the reigning queen of #BookTok. But chances are, if you’ve never heard her name before, that distinction will do little to clear things up. It’s TikTok’s literary corner, where millions of readers share their “To Be Read” piles and author “Top 5” reveals. And it’s characterised by zealous devotion to a handful of authors. Here, the prolific scribe of steamy romance novels has a cloying celeb nickname (“CoHo”) and a cultishly devoted fan hive (her “CoHort”).