Go woke, go broke: How Justin Trudeau lost his mojo

Justin Trudeau’s political journey mirrors the rise and fall of a brand built on charisma and progressive ideals. Ascending in 2015 as a beacon of inclusivity and optimism, Trudeau captivated global audiences with his modern rhetoric and actions, such as gender-balanced cabinets and refugee welcomes. However, scandals like blackface photos, the SNC-Lavalin affair, and diplomatic missteps with India exposed a disconnect between his lofty promises and governance. Economic challenges, housing crises, and immigration mismanagement further eroded his appeal. By 2025, his popularity had waned, leaving behind a polarising legacy marked by contradictions between his progressive image and practical outcomes.