Programmatic advertising’s endless cycle of reinvention and rot

Programmatic advertising’s endless cycle of reinvention and rot

Upworthy

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Brian O’Kelley has made a career out of rewiring the ad tech machine. The AppNexus co-founder has spent much of the past two decades deep in the weeds of programmatic advertising — an industry that, for all its ubiquity, remains an opaque, arbitrage-fueled mess. Now, he’s back with a new mission:…

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