Adobe Analytics: GenAI Traffic to Retail Websites Doubles Every 2 Months

Adobe Analytics: GenAI Traffic to Retail Websites Doubles Every 2 Months

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A growing number of consumers are finding their way to U.S. retail websites by clicking on links in generative artificial intelligence (GenAI) chat interfaces, Adobe Analytics said Monday (March 17). “While generative AI traffic remains modest compared to other channels, such as paid search or…

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