‘Skyrocketing’ demand for matcha raises fears of shortage in Japan

‘Skyrocketing’ demand for matcha raises fears of shortage in Japan

Upworthy

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Fuelled by social media, a global boom is outstripping production of the powdered green tea The appearance of the vivid-green powder elicits smiles and appreciative sounds, and anticipation among dozens of tea lovers. Their hand-milled batches now ready for whisking with hot water, they will soon…

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