Rochester Summer Sale kicks off today

The deals go from now until the end of the month.

New on daybreak new for you on daybreak, many businesses are still trying to get back on their feet after closing during the pandemic.

Rochester is trying to rebuild its economy and help those businesses out with a major sale event.

Kimt news 3's madelyne watkins joins us live this morning to tell us how you can show your support for local stores this month.

Madelyne./// brooke and tyler.

The rochester downtown alliance is trying to safely welcome back customers to the med city by kicking off the summer sale deals today.

One of the many different stores participating is "scrub your butt soap."

Customers can shop a variety of deals at their favorite store either online or in person... depending on each business.

According to rochester downtown alliance... many of the stores taking part in the sale event have pledged to put a specific set of measures in place to provide a safe experience for shoppers.

Owner of "scrub your butt soap," cindy senjem, tells me business has been slow the last few weeks because people are still hesitant to be out in public.

But she's hoping this sale event will draw consumers to downtown rochester and help rebuild its "we're part of the local community and we're just like their neighbors.

Our store especially has a lot of different vendors in here that are local.

So they'd be supporting a lot of different local businesses and a lot of people like to do that."

There's a handful of rochester businesses participating in this sale event.

If you want to see what they are... we'll have a list on our website kimt dot com.

Live in rochester.

Madelyne thank you, madelyne.

The summer sale deals start today and will run