Van Gogh artwork is projected during a special exhibition,
Dazzling images show world famous artworks by Vincent van Gogh being projected on to a theatre stage at the UK premier of an exhibition to celebrate the Dutch painter. Birmingham Hippodrome has opened its doors to for the first time since lockdown to host Van Gogh Alive - a "multi-sensory arts and entertainment experience".The exhibition opens today (Thurs) after previously being presented in over 50 international cities including Madrid, Rome, Milan, Abu Dhabi and Beijing. The post-impressionist painter's work including Sunflowers and The Starry Night, will be digitally displayed on giant screens, walls, ceiling, floor of the Hippodrome.Visitors will also be able to smell fragrances specifically designed to evoke the setting of the paintings.Fiona Allan, the Hippodrome's Artistic Director and Chief Executive Officer, said: "It being financially unviable for Birmingham Hippodrome to reopen for live performance until social distancing guidance is relaxed, we have had to completely rethink how to use the building and how to serve our public."The opportunity to do something completely different with our spaces, and still provide a high quality and compelling cultural experience, came at exactly the right moment."The experience aims to provide visitors with an opportunity to immerse themselves in Van Gogh's artistry and to "venture into his world through curated projections accompanied by a classical soundscape."As well as the main exhibition that will project over 3,000 images, the experience will also feature interactive art stations and interpretative areas.The exhibition which runs until December 31 will adhere to social distancing and Covid safety guidelines, with bookings made in alloted time slots.Bruce Peterson, owner of Grande Exhibitions, said: "The global exhibition is a perfect COVID-aware experience for the whole family that will provide some escapism and education."West Midlands Mayor Andy Street praised the venue for "adapting and thinking outside the box" to overcome the challenges of working post Covid.Mr Street added: "Many sectors are going through an incredibly difficult period due to the coronavirus pandemic, and the arts is no exception."
Dazzling images show world famous artworks by Vincent van Gogh being projected on to a theatre stage at the UK premier of an exhibition to celebrate the Dutch painter.
Birmingham Hippodrome has opened its doors to for the first time since lockdown to host Van Gogh Alive - a "multi-sensory arts and entertainment experience".The exhibition opens today (Thurs) after previously being presented in over 50 international cities including Madrid, Rome, Milan, Abu Dhabi and Beijing.
The post-impressionist painter's work including Sunflowers and The Starry Night, will be digitally displayed on giant screens, walls, ceiling, floor of the Hippodrome.Visitors will also be able to smell fragrances specifically designed to evoke the setting of the paintings.Fiona Allan, the Hippodrome's Artistic Director and Chief Executive Officer, said: "It being financially unviable for Birmingham Hippodrome to reopen for live performance until social distancing guidance is relaxed, we have had to completely rethink how to use the building and how to serve our public."The opportunity to do something completely different with our spaces, and still provide a high quality and compelling cultural experience, came at exactly the right moment."The experience aims to provide visitors with an opportunity to immerse themselves in Van Gogh's artistry and to "venture into his world through curated projections accompanied by a classical soundscape."As well as the main exhibition that will project over 3,000 images, the experience will also feature interactive art stations and interpretative areas.The exhibition which runs until December 31 will adhere to social distancing and Covid safety guidelines, with bookings made in alloted time slots.Bruce Peterson, owner of Grande Exhibitions, said: "The global exhibition is a perfect COVID-aware experience for the whole family that will provide some escapism and education."West Midlands Mayor Andy Street praised the venue for "adapting and thinking outside the box" to overcome the challenges of working post Covid.Mr Street added: "Many sectors are going through an incredibly difficult period due to the coronavirus pandemic, and the arts is no exception."
