Weekend breast cancer awareness events

From athletes with bulging pectorals -- pumping iron... to tough bikers -- designing delicate brassieres... unique.... challenging... and amusing efforts are underway to put an end to a serious disease -- breast cancer.

Organizers of 2-events are raising money for the same local support group.

First... the "bench for boobs" competition.

"thirst gym" organized this weightlifting contest for "pink of terre haute."

Pink stands for passion... initiative... need... and knowledge.

The group is dedicated to raising awareness and supporting those in the wabash valley affected by the disease.

You can see... athletes dug deep to lift as much weight as possible.

"i've had family that's had breast cancer.

That's another motivator for me to come and support.

That's a big one."

Each athlete got 3- each each athlete got 3-attempts.

The contest was simple... lift the most weight in your class and you win!

Another fundraising effort -- connecting bikers and bras!

"cannonball harley-davidson" hosted this event -- also supporting "pink of terre haute."

The event included a ride and this bra design contest!

"so it's really important for our community to come together and help support together and help support any sort of cancer awareness but especially the breast cancer awareness."

Organizers say they will hold more event's like this