When it comes to getting people to get their checkbooks out to contribute to a presidential reelection campaign, having a first lady speak is a deal-closer.
But according to CNN, America's current FLOTUS, First lady Melania Trump, is giving stumping a miss this season.
In a historic break from precedent, Mrs. Trump has yet to set foot on the campaign trail this year even as her husband, President Donald Trump, fights for votes.
Her absence is particularly likely to be felt when Trump appeals to suburban White women, whom he has openly begged to 'love' him.
A source who knows the first lady told CNN Melania Trump is doing what she often does: whatever she feels like.
He [Trump] knows her well enough to know that when she doesn't want to do something, it's not like he or anyone else is going to change her mind.
Confidential source