The phrase "down bad" has taken on a life of its own on social media.People seem to be using it in a myriad of ways, but the spirit of the term is to yearn.Urban Dictionary defines "down bad" as the feeling of being so attracted to someone, .you almost feel depressed that you two aren't together.But it's mostly used to refer to basic feelings of longing, desperation, sadness, depression and loneliness.There's also a 2019 song called "Down Bad" by Dreamville, featuring J.
Cole, J.I.D, Bas, EARTHGANG, & Young Nudy.Some even use the term to refer to being low on funds.The user @ElaniKitten tweeted "we are down bad" with a meme about overspending