Movie Ticket Prices Enter New Era, With Success of 'The Batman'.
Movie Ticket Prices Enter New Era, With Success of 'The Batman'.
During a recent call with investors prior to the successful opening weekend of 'The Batman,'.
... the head of AMC Theaters, Adam Aron, announced that North American movie-goers would pay a surcharge on top of the admissions price to see the new blockbuster.
The price of the surcharge is between one dollar and $1.50.
It has been implemented for the initial eight days of 'The Batman's release.
The Bat-Signal went out at AMCs around the world and did moviegoers ever show up in response to see 'The Batman' at an AMC Theatre, Adam Aron, AMC Theatres Chief, via 'The Hollywood Reporter'.
In fact, it was the third biggest weekend for AMC in more than two full years.
, Adam Aron, AMC Theatres Chief, via 'The Hollywood Reporter'.
We are gratified to see AMC’s U.S. market share of 29% be this high, signaling that millions of guests chose to see this very successful theatrical release with us.
, Adam Aron, AMC Theatres Chief, via 'The Hollywood Reporter'.
And materially leading the way were our premium screens, namely IMAX at AMC, Dolby Cinema at AMC and Prime at AMC, Adam Aron, AMC Theatres Chief, via 'The Hollywood Reporter'.
Cinemark Theaters and Regal Cinemas implemented a similar strategy with 'Spiderman: No Way Home.'.
While AMC has implemented surcharges overseas, 'The Batman' marks the first time the company has done so in the U.S. 'The Batman' was only the second film to surpass $100 million in its opening weekend box office since Dec.
2019.
The surcharge amounts to a more expensive ticket than other films playing at the same theater.
So far, Hollywood studio executives have been silent about the increase in ticket prices.
They will likely remain so until data reveals whether or not the surcharges affect foot traffic into theaters
