Over the past four years, Aganorsa Leaf has been undergoing a transformation in terms of their branding and portfolio structure.
As opposed to doing a massive rebrand at once, the company has taken iterative approach.
At the 2022 Premium Cigar Association (PCA) Trade Show, we saw the latest iterations.
This year the company has mostly focused on its core lines, rebranding them under the title "La Validación.".
This includes giving the packaging vibrant colors that make the cigars easy to identify on retailer shelves.
Meanwhile, Aganorsa Leaf made a slight change to its Aniversario series.
Over the past year, these cigars had been rebranded from Casa Fernandez to Aganorsa Leaf.
Now the Aganorsa Leaf Maduro gets new black bands and packaging to make it easier to identify.
From observations of the high level of activity at the booth, one thing was clear - retailers were quite excited about the changes.