Fake Twitter Account , Sparks Panic at Eli Lilly.
On November 10, a nine-word tweet from a fake account using the name and logo of pharmaceutical giant Eli Lilly and Co.
May have cost Twitter millions.
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On November 10, a nine-word tweet from a fake account using the name and logo of pharmaceutical giant Eli Lilly and Co.
May have cost Twitter millions.
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The fake tweet, which caused a panic at the pharmaceutical company, read , “We are excited to announce insulin is free now.”.
'The Washington Post' reports that the fake account had a blue "verified" check mark, a badge the social media platform used for years to show an account's authenticity.
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The fake tweet remained up for over six hours, being viewed millions of times and inspiring other imposter Eli Lilly accounts.
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According to 'The Washington Post,' the fake Eli Lilly tweet potentially cost Musk millions.
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By November 11, Eli Lilly had halted all Twitter ad campaigns and paused its Twitter publishing plan for all corporate accounts worldwide.
Eli Lilly is one of the world's largest pharmaceutical manufacturers and maintains a broad Twitter presence with multiple stand-alone accounts.
Eli Lilly is one of the world's largest pharmaceutical manufacturers and maintains a broad Twitter presence with multiple stand-alone accounts.
Previously, Musk has stated that companies like Eli Lilly, with its massive advertising budget, are critical from keeping Twitter out of bankruptcy.
Previously, Musk has stated that companies like Eli Lilly, with its massive advertising budget, are critical from keeping Twitter out of bankruptcy.
The tweet was just one example of fake accounts impersonating businesses, world leaders and celebrities since Elon Musk's takeover of Twitter.
Fake accounts for former president Donald Trump and giant companies like defense contractor Lockheed Martin have been widely retweeted in recent days.
Fake accounts for former president Donald Trump and giant companies like defense contractor Lockheed Martin have been widely retweeted in recent days
