Look at us with the salacious headline.
Before it entered its Great Slowing, there was an American sartorial phenomenon known as 'Casual Friday.' It was what made down-quilted hiking gear companies like Patagonia edgy.
What Yvon Chouinard's corporate renegade exploits have to do with our provocative headline is not immediately clear.
But one must consider the wisdom of leaning 140 wool in an ever expanding fleece tech world.
We digress.