24 hours: that’s how long it took Dacia to pull off an industrial tour-de-force.
It switched all its models, at its three plants in Pitesti, Tangier and Casablanca, to its new brand identity at the same time.
That’s 3,100 vehicles in a day!
Dacia pulled off this one-of-a-kind industrial challenge because its organisation is agile and did it while keeping the quality of its vehicles flawless.
It took over a year of meticulous preparation and coordination across all its departments.
Christophe Dridi, Dacia’s VP Industry, tells us more about this metamorphosis.