Google Announces Update , Aimed at Reducing SEO , Spam Search Results.
Engadget reports that Google plans to tweak its search algorithm in an attempt to weed out automated spam results.
According to the company, the changes will , "keep the lowest-quality content out of search.".
Google noted that the engine will improve how it can locate and eliminate AI-generated content that has become harder to spot.
The company said that the new update will apply what was learned in a 2022 algorithmic tune-up aimed at reducing "unhelpful, unoriginal content.".
Google hopes the changes will drive more traffic toward , "helpful and high-quality sites.".
This update involves refining some of our core ranking systems to help us better understand if webpages are unhelpful, have a poor user experience or feel like they were created for search engines instead of people.
, Elizabeth Tucker, Google product management director, via Engadget.
This could include sites created primarily to match very specific search queries, Elizabeth Tucker, Google product management director, via Engadget.
Engadget reports that Google appears to be targeting AI-generated SEO spam, which includes the growing problem of sites using AI to generate worthless content.
Today, scaled content creation methods are more sophisticated, and whether content is created purely through automation isn’t always as clear, Elizabeth Tucker, Google product management director, via Engadget.
Google says the changes, which go into effect on May 5, .
"will allow us to take action on more types of content with little to no value created at scale, like pages that pretend to have answers to popular searches but fail to deliver helpful content."
