Explore how Edward Bernays, known as the "father of public relations," revolutionized breakfast with a brilliant propaganda campaign.
In the 1920s, the Beech-Nut Packing Company faced declining bacon sales and turned to Bernays for help.
Utilizing his skills in public relations, Bernays conducted a survey with thousands of doctors, promoting the idea that a hearty breakfast, including bacon and eggs, was essential for health.
This campaign successfully shifted public perception, making bacon a staple of the American breakfast.
Discover the intriguing story behind this influential marketing strategy and its lasting impact on American eating habits.