Step back into 1937 with this black and white film featuring Horace Heidt and his Alemite Brigadiers promoting Stewart-Warner products.
Starting at Radio City, Heidt introduces his band and their role in endorsing the latest Stewart-Warner refrigerator.
Learn about the innovative features of this new appliance, like "Sav-a-step," "Slid-a-tray," and "Econ-o-lite," along with the comprehensive print advertising and promotional plans for 1938.
Discover the tools available to salesmen, from fixtures and signs to hands-on demonstration objects, designed to engage customers and boost sales.