Dr Pepper Becomes , Second-Biggest Soda Brand in America.
Coke is still the number one soda in the U.S., but Pepsi has been knocked from its number two spot, CNN reports.
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Coke is still the number one soda in the U.S., but Pepsi has been knocked from its number two spot, CNN reports.
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Beverage Digest's market share data indicates that Dr Pepper overtook Pepsi in 2023.
Dr Pepper has been gaining, [Pepsi] has been declining, and they’re meeting in the middle, Duane Stanford, editor of Beverage Digest, via CNN.
Dr Pepper was founded before Coca-Cola and Pepsi in 1885 in Waco, Texas, CNN reports.
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While it's maintained a devoted following in the South, it's steadily gained national traction over the years.
Soda fans enjoy it as a spicy alternative to "regular" cola flavors.
The company has also been experimenting with more flavors such as Strawberries & Cream and Creamy Coconut.
While Creamy Coconut was a limited-time flavor, .
Strawberries & Cream was "a standout success," according to Timothy Cofer, CEO of Keurig Dr Pepper.
Meanwhile, Coca-Cola released a "Spiced" flavor in February to stay competitive.
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Consumers are looking for more bold flavors and more complex flavor profiles.
That’s a trend we started to see in food, but also in beverage and we though that was a unique space for us to play in, Lynne Cha, Coke’s vice president of marketing for North America, via CNN
